Depending on which industry, choosing ways to write exciting emails can be challenging. The good news is that no matter what the industry, there is almost always a way to add a touch of excitement to a company’s emails with unique subject lines, videos, tips, and product or service announcements. Email marketing software can help substantially and when combined with some of these tips, boring emails will be no more.

Make the Subject Line Personal

By making the subject line more specific and personalized, the chance that it will be opened increases. If your business is using transactional email, which is a vital aspect of email marketing, getting a customer to open an email will potentially make a world of difference.

Always Include a Tip

People will open and then read the emails sent if there is an answer to a simple question, “What is in it for them?” Clients love emails that teach them something. Just pushing products will most likely cause the reader to send those emails into their spam folder or trash can.