Why Images Matter In Online Marketing

Digital Marketing

We all know that we should be creating engaging content, but did you know that grabbing attention relies on images before words? We reveal some amazing stats that highlight why images matter in online marketing.

According to a survey by BrightLocal 60% of consumers give more consideration to local results that have images.

Alt Tags are another opportunity to capitalise on choice keywords, so use them! Labelling an image correctly has the power to boost your performance in organic search!

Student with Laptop

A Google+ post is more than three times as likely to be shared if it has an image. This information came from an Italian study on Image Virality, which includes stats about inclusion of video images too.

According to Buffer Tweets with images receive 18% more clicks, 89% more favourites, and 150% more retweets than those without.

Forget images being worth 1,000 words, according to Social Bakers a picture added to a Facebook post can be worth a million likes, shares and comments! A staggering 93% of the most engaging posts had images. Links had an engagement factor of 2%, as did video, and status updates pipped them marginally with 3%.

Research into content by Skyward revealed a pretty sweet stat related to images too: Out of 78,000 pieces of content analysed, they saw that those with at least 1 image had 70% more views than those without!

Marketing Simply on Responsibly Sourced Images…

Here at Marketing Simply, our Geeks take image sourcing incredibly seriously! We only ever use properly credited images, images with the right permissions, and images that actually reflect what the written content is about! Being savvy about image sourcing is a serious business, and for those who don’t get it right there could be fines to pay for copyright infringement. Don’t get caught out – get the experts to do it for you instead!

Marketing Simply is happy to help you with value added content for your business, get in touch to find out more!

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